The Personal MBA

Description

Title: The Personal MBA: A World-Class Business Education in a Single Volume
Author: Josh Kaufman
Publisher: Penguin Books Ltd, 2012
Format: Paperback
Language: English
ISBN-13: 9780670919536

The Personal MBA: A World-Class Business Education in a Single Volume by Josh Kaufman is a practical business book designed to explain essential MBA-level ideas without the cost or complexity of business school. It introduces readers to the core concepts behind how businesses create value, attract customers, make money, and operate effectively.

The book covers important areas such as marketing, sales, finance, value creation, negotiation, systems, productivity, decision-making, and entrepreneurship. Kaufman presents these ideas in a clear, direct style, making the book useful for readers who want business knowledge they can apply in real work situations.

This paperback edition is suitable for entrepreneurs, managers, students, freelancers, startup founders, professionals, and anyone planning to understand business more seriously. It is especially useful for readers who want a broad business foundation before starting a company, growing a career, or improving an existing business.

For readers looking to buy business books online in Sri Lanka, The Personal MBA is a practical and accessible paperback choice for building business confidence, with island wide delivery available.