Influence : The Psychology of Persuasion (New and Expanded)

Description

Author: Robert B. Cialdini
Publisher: Harper Business
Language: English
ISBN-13: 9780063138803

Influence: The Psychology of Persuasion (New and Expanded) by Robert B. Cialdini is a groundbreaking classic that explains the science behind decision-making and human behavior. Based on decades of research, this updated edition explores the key principles of persuasion—reciprocity, commitment, social proof, authority, liking, and scarcity.

Cialdini uses real-world examples, experiments, and case studies to show how influence shapes our choices in marketing, business, politics, and daily life. The expanded content includes new insights, modern applications, and updated research, making this edition especially relevant in today’s digital world.

An essential read for marketers, entrepreneurs, leaders, students, and anyone interested in understanding human psychology, Influence remains one of the most powerful and practical books ever written on persuasion.