The Tipping Point: How Little Things Can Make a Big Difference

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Malcolm Gladwell reveals how small actions and trends can spark massive social change in The Tipping Point, a groundbreaking book on human behavior.

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Description

Author: Malcolm Gladwell
Genre: Psychology / Sociology / Business / Non-Fiction
Publisher: Abacus
Publication Year: 2002 (New Edition)
Language: English
Format: Paperback
Pages: 288
ISBN-13: 9780349113463

The Tipping Point explores the fascinating phenomenon of how small, seemingly insignificant factors can create dramatic shifts in society, culture, and behavior. Gladwell introduces the concept of a “tipping point”—the moment when ideas, products, or behaviors reach critical mass and spread like wildfire.

Through vivid storytelling, case studies, and research, the book uncovers the roles of “Connectors,” “Mavens,” and “Salesmen” in spreading trends, showing how social epidemics are sparked and sustained. Whether examining fashion, crime, or ideas, Gladwell demonstrates that understanding these tipping points can explain—and even influence—major changes in the world.

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