The Tipping Point

Description

Publisher: ABACUS
ISBN: 9780349113463

The Tipping Point by Malcolm Gladwell is a groundbreaking exploration of how small actions can create a big impact. With engaging storytelling and insightful research, Gladwell explains how trends, ideas, and social behaviors spread like epidemics. Whether in business, marketing, or everyday life, this book reveals the hidden forces that cause change to take off — and how you can harness them to make a difference.

✨ Perfect for:
Readers interested in psychology, business strategy, marketing, and social behavior.

📖 Key Themes:

• The power of small changes

• How ideas spread

• The influence of connectors, mavens, and salesmen

• Social epidemics and human behavior

⭐ Why You’ll Love It:
Malcolm Gladwell transforms complex social science into fascinating, easy-to-understand stories that inspire new ways of thinking about influence and success.