Zero to One: Notes on Start Ups, or How to Build the Future

Description

Title: Zero to One: Notes on Start Ups, or How to Build the Future
Author: Peter Thiel with Blake Masters
Publisher: Virgin Books / Ebury Publishing, 2014
Format: Paperback
Language: English
ISBN-13: 9780753555194

Zero to One: Notes on Start Ups, or How to Build the Future by Peter Thiel with Blake Masters is a provocative business book about innovation, startups, and building companies that create something genuinely new. Based on Thiel’s Stanford startup lectures, it challenges entrepreneurs to think beyond copying existing models.

The book argues that true progress comes from moving from zero to one: creating a new category, technology, product, or market instead of competing over small improvements. Thiel explores monopoly, competition, secrets, founders, sales, technology, and the long-term thinking required to build a valuable company.

This paperback is a strong choice for founders, entrepreneurs, investors, product builders, business students, and readers interested in innovation strategy. It is especially useful for anyone thinking seriously about startups, market positioning, and how ambitious companies are built.