Description

The Truth About Pricing

Buy The Truth About Pricing book in Sri Lanka. The Truth About Pricing: How to Apply Behavioral Economics So Customers Buy by Melina Palmer is a practical business and marketing book that explains how pricing psychology influences customer behaviour, purchase decisions, value perception, and sales. Perfect for entrepreneurs, marketers, business owners, product managers, sales professionals, and anyone who wants to price products or services more effectively, this book is a strong choice for readers interested in behavioural economics, business strategy, and customer psychology.

Author: Melina Palmer
Publisher: Jaico Publishing House, 2025
ISBN: 9789348098597
Format: Paperback
Series: Standalone
Genre: Business / Marketing / Behavioural Economics / Pricing Strategy

Melina Palmer is a behavioural economics expert, speaker, consultant, and author known for helping businesses understand how people make decisions. Her work focuses on customer psychology, decision-making, branding, buying behaviour, and practical behavioural science for business. In The Truth About Pricing, she shows readers how pricing is not just about numbers, but about perception, value, confidence, and how customers decide what something is worth.

About The Truth About Pricing by Melina Palmer

The Truth About Pricing: How to Apply Behavioral Economics So Customers Buy explains how pricing affects the way customers think, feel, and make buying decisions. Instead of treating price as a simple cost figure, the book explores how customers judge value, compare options, respond to offers, and decide whether something feels worth buying.

Melina Palmer uses behavioural economics to show why pricing decisions can change customer perception. The book helps readers understand concepts such as anchoring, framing, value communication, decision shortcuts, and the psychological factors that influence purchasing behaviour.

This book is especially useful for business owners and marketers who want to improve pricing confidence, present offers more clearly, and sell in a way that feels natural rather than forced. It gives practical guidance for applying pricing psychology in real business situations, making it suitable for both beginners and experienced professionals.

Who Should Read The Truth About Pricing?

The Truth About Pricing is a strong choice for readers who want to understand how customers respond to prices and why pricing strategy matters in business. It is especially suitable for entrepreneurs, marketers, product managers, and professionals who want practical ideas for improving sales and value communication.

This book is ideal for:

Entrepreneurs and small business owners
Marketing and sales professionals
Product managers and brand managers
Readers interested in behavioural economics
Business students and professionals
Book lovers looking for business books in Sri Lanka

The Truth About Pricing Book Sri Lanka – A Practical Guide to Pricing Psychology and Customer Behaviour

If you are looking for a practical business book about pricing strategy, The Truth About Pricing book Sri Lanka is a great choice. The book brings together behavioural economics, customer psychology, sales strategy, and value communication to help readers understand why people buy and how pricing can influence decisions.

For Sri Lankan readers looking to buy business books online, this title is suitable for entrepreneurs, online sellers, marketers, startup founders, managers, and anyone who wants to make better pricing decisions. Its practical approach makes it a valuable addition to any business, marketing, or self-development collection.

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When you buy The Truth About Pricing book Sri Lanka from Books4Life.lk, you get access to original publisher books at reasonable prices. Books4Life.lk focuses on bringing authentic books to readers across Sri Lanka, making it easier to shop for business books, marketing books, self-development books, finance books, fiction, non-fiction, children’s books, and educational books online.

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