Hooked: How to Build Habit-Forming Products

Description

Title: Hooked: How to Build Habit-Forming Products
Author: Nir Eyal with Ryan Hoover
Publisher: Portfolio Penguin, 2014
Format: Hardback
Language: English
ISBN-13: 9780241184837

Hooked: How to Build Habit-Forming Products by Nir Eyal with Ryan Hoover is a business and product design book about why some products become part of people’s daily routines. It explains how successful digital products, apps, platforms, and services can create repeat engagement through carefully designed behavioural patterns.

At the centre of the book is the Hook Model, a four-step framework built around trigger, action, variable reward, and investment. Eyal uses behavioural psychology, product examples, and practical business thinking to show how companies can design products that users return to again and again.

This hardback edition is suitable for entrepreneurs, startup founders, product managers, UX designers, marketers, developers, and business students. It is especially useful for readers interested in product strategy, customer behaviour, habit formation, ethical design, and digital engagement.

For readers looking to buy business books online in Sri Lanka, Hooked is a practical and relevant choice for understanding habit-forming products, with island wide delivery available.