Why We Buy by Paco Underhill buy book online in sri lanka
Business & Money Books

Why We Buy

රු4,720.00

Discover the science behind consumer behavior and why people make purchasing decisions, with insights to improve marketing and sales strategies.

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Description

Author: Paco Underhill
Publisher: Simon & Schuster/Nickelodeon
ISBN: 9781416595243

Why We Buy by Paco Underhill explores the psychology and behavior of shoppers, revealing what drives buying decisions in stores and online. Drawing from years of research and real-world observations, Underhill explains how store layouts, product placement, signage, and environment influence consumer choices.

This insightful book is essential for marketers, retailers, and anyone curious about the hidden forces behind shopping habits. Learn how to anticipate customer behavior, optimize retail spaces, and increase sales by understanding what truly motivates buyers.

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