So Good They Can’t Ignore You

Description

So Good They Can’t Ignore You by Cal Newport is a bold, brilliantly argued, and genuinely career-changing book that challenges one of the most widely repeated pieces of life advice ever given — “follow your passion” — and replaces it with a far more practical, evidence-based, and ultimately more fulfilling alternative. Published by Piatkus in 2018, this compelling paperback from the bestselling author and computer science professor draws on extensive research, real-world case studies, and Newport’s own rigorous thinking to make a persuasive and refreshingly honest case that passion is not something you follow but something you build — through the deliberate development of rare and valuable skills that the world genuinely needs and will richly reward.

• Author: Cal Newport
• Publisher: Piatkus (2018)
• Language: English
• Format: Paperback
• ISBN-13: 9780349420219