Revenge of the Tipping Point : Overstories, Superspreaders and the Rise of Social Engineering

Description

Author: Malcolm Gladwell
Genre: Non-Fiction / Psychology / Sociology / Social Science
Publisher: Abacus (2024)
Edition: First Edition
Format: Hardcover
Pages: 368
Language: English
ISBN: 9780349147185

Revenge of the Tipping Point by Malcolm Gladwell revisits and expands his groundbreaking ideas on influence, examining how overstories, superspreaders, and social engineering shape the modern world. In this timely and thought-provoking work, Gladwell explores how small actions and powerful networks can drive large-scale social change—often deliberately engineered rather than organically formed.

Blending storytelling with social science, the book uncovers how governments, corporations, and movements harness behavioral patterns to guide public opinion and decision-making. Insightful, accessible, and provocative, Revenge of the Tipping Point challenges readers to rethink how ideas spread and who truly controls the forces behind social change. Essential reading for fans of Gladwell and anyone interested in psychology, influence, and contemporary society.