Legends and Soles: Business, Creativity and Basketball

රු3,395.00

A legendary sports-business memoir, Legends and Soles reveals how Sonny Vaccaro reshaped basketball, branding, and modern sports culture.

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Description

Author: Sonny Vaccaro
Genre: Non-Fiction / Memoir / Sports Business / Entrepreneurship
Publisher: HarperCollins
Publication Year: 2025
Language: English
Format: Hardcover
Pages: 256
ISBN-13: 9780008738952

Legends and Soles is the remarkable memoir of Sonny Vaccaro, the visionary who forever changed the business of basketball and athlete branding. From grassroots courts to global sports empires, Vaccaro recounts an improbable journey driven by creativity, bold ideas, and an unshakable belief in talent before the world noticed.

Best known for revolutionizing sneaker endorsements and helping launch the careers of iconic players, Vaccaro offers behind-the-scenes insight into the intersection of sports, business, marketing, and culture. This candid memoir explores ambition, controversy, innovation, and the human stories behind legendary careers.

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