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Hooked
Business & Money Books

Hooked

Original price was: රු3,795.00.Current price is: රු3,415.50.

Discover how to build habit-forming products that customers love.

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Description

Nir Eyal explains the psychology behind habit-forming products and how companies build customer loyalty. The book introduces the ?Hook Model,? a four-step process that drives user engagement. It combines behavioral science with real-world case studies. Hooked is essential reading for entrepreneurs, marketers, and product designers. A must-read for creating addictive, successful products.

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